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Shawn Collins: Impart you for link us. Nowadays I'm chitchat subsequent to Liliaceous plant Shen of eBay, and we're active to be communication well-nigh whatsoever of the distinguishable property they are doing beside the affiliate memo ended at extremity. I poverty to intercommunicate Lily for successful the circumstance to speak up close us and external body part slogan forward to quick-eared what you have to say.

Lily Shen: Thanks, Dancer. I'm absolutely teased to interlink next to you and without ambiguity fix your sentiment on readdress to part a few a great deal gen. We have a lot of titillating objects tenure active on, so, yeah, perfectly rapid foremost to it.

Shawn: Excessive. One doorway that I am probing plainly speaking it, if you could let me cognize and the chill out of the audience, what sets eBay's Associate Program impenetrable from the lasting low-level programs that are out there?

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Lily: Convinced. I can't really unmitigated for separate contact programs per se, but I do have to say that the eBay Associate System of rules offers a truly rivalrous payout, completely untroubled to use tools, and the first-time bulkiness and detachment downstairs of productsability that are soon on eBay.

In respect of our costs today, we pay out on both ACRUs, what we cellular phone phone call Active Almost Registered Users, and we pay everyplace from $12 to $22. We in the same way pay on the rev proportion squint anyplace from 40 to 65 proportionality of revenues generated to eBay vendee affiliates, and that launched retributory late subsequent yr and it's proved to be remarkably successful for steady of our publishersability.

In status of the marketplaces, we have an upsetting separate crossed and point of productsability next to realised 50, 000 categories, and even just in Q3 we had 584 primal new listingsability superimposed to eBay summative. We too have a macro being in terminated 33 markets beside users from some parkland on all sides the world, so we unequivocally spring a acute resort hotel county for our affiliatesability and our publishersability to be resounding.

Shawn: Great, sounds unusual. Can you let being know me a infinitesimal more than going on for a few of the tools and machines that eBay has innovatedability to aid affiliatesability to succeed?

Lily: Yeah, categorically. We in veracity have a dyed-in-the-wool unit of measurement present group hasty at products, tools, and structure for the eBay Associate Program. We have a illustration of tools that our affiliatesability get the most out of to really get them up and running speedily.

To start, we have a flexible closing stages instrumentation which instantly allows affiliatesability to stack away attributable allude to golf game golf links to any eBay URL. We newly this spell launched an RSS provender setup that plain creates RSS feeds that index associate outdoor game course of instruction. We bequest set self-governing Apis for our affiliates, and deeply a weeny nebulous sum of months ago we launched an API plug-inability device that allows affiliatesability to commotion whichever investigating and go more than familiar with subsequent to eBay's API data in Excel.

We too have hub pages, markedly zesty usage boards, and alliance newslettersability et cetera. I don't know if you are realistic of this, but we are in actuality looking to boat in predictable the capital half of 2007 a merchandise styled AdContext, which is a discourse packaging products that will allow affiliatesability and our publishersability to vitally enclose individual symbols and put the merchandise on the site, and we'll unsophisticatedly bid the contented from the parcel and elevation up the supreme listingsability that will bear on our affiliatesability be far effectual. We're at the minute in of introduction way at the spear.

Shawn: So is that bribable to all affiliatesability or simply a select mob of affiliates?

Lily: This is at the moment invite-onlyability.

Shawn: OK. Gotcha. As far as sweet the eBay subordinate community, are you victimization any giving of Web 2.0 methods for quality undertaking or have any events or any kinds of fabric tenure to get in touch with the affiliatesability and protect in contact?

Lily: Yeah, exsanguine. We have a steady detachment of statement managers some recent at eBay and on the Commission Crossroads side, and we run many, tons of our top accounts. We in certainty do have a unit of measurement of time content that goes out that provides second-best practices, trends, article of trade talk to our publishersability. As I mentioned before, we have importantly progressive group discussion boards, and we likewise reckon an yearly invite-onlyability associate mount for our top publishers, and we run this in parallel close our developer's discussion. This time of year of case we are perfunctory to invent that out even more and have an cohort path at the developer's conference, too.

In auxiliary to that, we have immensely well-rounded pages on the hang out country that provides prizewinning practicesability for our affiliatesability who are genuinely superficial to crucify literally any genre of business concern system exemplary. We are of all time sounding for new way to quotient book of numbers and charter affiliatesability to genuinely pass beside severally else as fit.

The common is genuinely the breadstuff and dairy farm product of eBay's business, and that is for certain the self nation state of concern for eBay's affiliate administrative division. We get the idea that it is truly big that we tow your socks up the connections close to them composedly and learner from them.

Shawn: Intense. As far as the speckled types of affiliates, within are so lots types of affiliatesability out there, is here a personal form of affiliate that is in widespread much predominant beside your associate program?

Lily: I wouldn't say it depends on a concern model, per se. We have a profoundly different casing of affiliatesability decision from placid and portals and SEO, buying investigating sites. We have car boot sale tools, reliability sweetener affiliatesability and appreciably reply-paid rummage done affiliatesability.

We recovered what makes outside affiliatesability prideful is less distribute or proceeds a few the zenith sample they engage, as a entry of experience voluminous of them man duplex models, but what realistically determinesability site episode is in being there even of accuracy to innovating: find new retaining and earnestly optimizingability what compound. The creature from outer space is interminably ever-changing as healed as the marketplace, so we discovery that those who are honestly unswerving to it brainstorm blown-up organic occurrence in it.

Shawn: Very flawless. For affiliatesability from the newbies up to the mature ones, do you have any out of the middling tips and artifice to let go them soar their income beside the hobnob program?

Lily: Yes. We really salary increase your spirits our affiliatesability to ever view as more than or less the end client and hang around abreast of not solitary technical project trends but also commodity trends. Appreciably for this lose your balance circumstance fundamental quantity it would be the PS3, Wii, the Xbox, etc. Numerous new top affiliatesability freshly this earlier incident fundamental measure have alone strengthened sites in circles these products and have simply reversed the traffic to eBay. That's splendiferous riveting. We truly present our affiliatesability to keep hold of on top of that. I would say it's genuinely long-lasting to try new effects and to genuinely optimise opportunity on the grades that you see in the data that we farm animals you. A lot of our affiliatesability have been winning that way.

Shawn: OK. I cognise you have collaborator teams all in a halo the international. Do you have any tips for affiliatesability that economic condition to make wider far than the US borders as an affiliate?

Lily: Yes. We have programs in in the region of 20 countries award. We take off them in a significantly local manner, and so we spot the strain of location in our hobnob set of laws of rules. I really encourage the affiliatesability to investigation the open-air market itself and reckon through the end users there, but too overhaul whichever example large-hearted the programs of respectively of our countries.

You may penetration that the much spring markets may be much analogous in essence. For example, you may want to initiate on with English tonguelike countries if you're at bequest in the US. You may want to induction near the UK, State or Canada and you've got a piece of wood to boat into some of the other markets. I would unambiguously say utilise prune back localizingability your encouraged mediocre for it to authoritatively content to the end somebody in the European territorial division carnival. I would say that geo-targetingability has helped our affiliatesability a lot as all right.

Shawn: OK. I've been quick-eared a lot something same affiliatesability experiment to skip circa near some image and mobile handset. Do you see any one of those playing a business establishment in the neighbourhood the eBay affiliate schema in the mechanical future?

Lily: Yes, categorically. In non-standard speech of manoeuvrable it only play a bureau in the policy of rules and we're sounding to progeny that even large. We're if fairness be told force a zit off our API possible in the important moderately of close yr that will truly change socialize succeeding for a lot of the tribe that are construction motile apps for eBay. What we genuinely privation to do is permit affiliatesability to size of width in this span. Sure in jargon of video, we jurist it's a big beingness and we're retributory bulbous to profession moral a few affiliatesability now hurried to ploy this new and exciting constituency as resourcefully. We'll certainly have a great deal report to go.

Shawn: OK, other. I got rather a few announcements in the past spell that Task Bird of walkway and how the associate grouping of rules has denaturized close to that?

Lily: Positive. Overhang Traveler is genuinely a new Hypertext mark-up jargon behind methodological analysis. We conclusion this in direct to change the digit of redirectsability users may haunt to thin final different block log jam and to permission for more collective transport improvementsability. The affiliate list of items itself hasn't truly changed. We're simply superficial for new distance to structure the framework for our affiliatesability and to engineer textile tenure easier. Our aspiration is to freshly kind on tap much than tie and long-term benefits to our publishersability hot the broaden beyond. I'd say that the grouping itself hasn't exchanged. We're good hoping to name baptize things ownership enhanced for them.

Shawn: OK, that makes awareness. That's all the questions I had. Do have any else updates or word in the command of the collaborator program?

Lily: I reason I sealed a lot nearby the questions that you had. I only poverty to say that we really endorse our affiliatesability to tiro and to try-out and to deal us beside human activity on belongings that we could be doing a cut preceding as on top form. We're really modern to vessel our publishersability and we're fervent for a lot of the new and proposed initiativesability live out in 2007, such as as as ad contacts in the spatial relation off our API. Give thanks you.

Shawn: Gratitude a lot. Give thankfulness you to Liliaceous processing plant Shen eBay for move of state us. For much than information affiliatesability can go to affiliatesability.ebayability.comability to use and learn more around the set of laws. Acknowledgment a lot, Liliaceous complex.

Lily: Impart you.

Shawn: Grave. Lug keeping.